The Apple iPhone 12 Pro Max is Apple's latest attempt to grab your attention, and after going through the spec sheet, there is a fair bit here worth talking about. Announced in 2020, October 13, it arrives at a time when the competition is as tight as ever.
Design & Display
On the front you get a 6.7 inches, 109.8 cm 2 (~87.4% screen-to-body ratio) panel, pushing a resolution of 1284 x 2778 pixels, 19.5:9 ratio (~458 ppi density), which is more than sharp enough for everyday use, streaming and a bit of gaming. The build feels well put together, and Apple has clearly paid attention to the in-hand feel. You can pick it up in a few finishes, including Silver.
Performance & Software
Under the hood you will find the Apple A14 Bionic (5 nm), paired with 6GB of RAM. For the kind of tasks most of us throw at a phone, there is plenty of muscle here. It runs iOS 14.1, upgradable to iOS 27 out of the box, so the software experience feels current.
Camera
Photography is handled by a main 12 MP shooter that should cover most situations, from daylight shots to the occasional low-light frame. Expect solid detail in good light, with the usual softness creeping in once the sun goes down.
Battery
There is a Li-Ion 3687 mAh (14.13 Wh) battery inside, which should comfortably see most people through a full day on a single charge.
Our Opinion
So, what do we actually make of the Apple iPhone 12 Pro Max? This is a phone that does not try to be the flashiest option on the shelf, and honestly that works in its favour. It gets the basics right, offering a dependable main camera, a crisp display, which is exactly what most buyers are really after. For someone who simply wants a dependable daily driver that will not let them down halfway through the day, this ticks a lot of boxes. You could nitpick a few things, as you can with any phone in this bracket. But taken as a whole, the Apple iPhone 12 Pro Max is a sensible, well-judged choice that should keep most users happy for a good while. If you have used this device or are planning to pick one up, do let us know your thoughts in the comments section below.
